Google has updated their Search Console Video indexing report which now includes daily video impressions and a sitemap filter feature, providing more comprehensive insights into video performance in search results.
With the newly updated report, users can now access data related to daily video impressions, which are grouped by page, and a new sitemap filter feature to focus on the most important video pages.
Google is hoping to help website owners and content creators alike understand and improve the visibility of their videos in search results, which demonstrates the growing need and presence of content creator SEO and search-impact marketing.
Video Impressions Overlay
According to Google: “To make it easier to understand the performance of your videos, you can now see in the Video indexing report the number of daily video impressions over time. The impressions are aggregated by page which means that if the same page appears multiple times in a single search result page (or a single Discover session), then we consider each appearance as an impression.
The Search performance report groups video search appearances by property, not by URL, which means that if multiple pages show in a search results, we’ll count only one impression. As a result, the Search performance report can show lower impression counts than the Video page indexing report.”
This is another tweak from Google which they say will “help you focus on the video pages that matter most to you, you can now filter the Video indexing report to show only video pages that are present in a selected sitemap”
This filter will apply to all features of the report, such as the chart, chart totals, issue list, and exports.