Google is winding down the 2022 year with a brand new link spam update that coincides with their recent Helpful Content Update, which is a search engine algorithm update that is expected to take around two weeks to complete fully.
According to Google, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.”
Per previous update language: “Site owners should ensure that they follow the best practices on links, both incoming and outgoing. Focusing on producing high quality content and improving user experience always wins out compared to manipulating links. Promote awareness of your site using appropriately tagged links, and monetize it with properly tagged affiliate links.”